CASE STUDY
CASE STUDY
NUDGES
NUDGES
STOP SUBWAY DRINKERS FROM WALKING TO DEATH.
STOP SUBWAY DRINKERS FROM WALKING TO DEATH.
Problem Statement
Increasing numbers of drunk people in the Netherlands fall onto subway tracks and die as a result. Security footage investigation reveals a repeating trend in which drunk individuals get up from the benches on the platform and walk straight forward, as if they aren't aware of the platform edge.
Goal
Implement design solutions to prevent drunk individuals from falling onto subway tracks and improve overall platform safety.
Implement design solutions to prevent drunk individuals from falling onto subway tracks and improve overall platform safety.
Before we start finding the solution we need to Understand the psychological factors that influencing the Behaviour of Drunk peoples to develop more effective Solution.
Target Users
The Social Drinker : Sometimes, young people who love to socialise usually use the Subways while drunken, which affects their judgement and coordination.
The Social Drinker : Sometimes, young people who love to socialise usually use the Subways while drunken, which affects their judgement and coordination.
The Struggling Individual : People who struggle with alcoholism and who frequently seek shelter in the subway system while heavily drunked, with severely reduced awareness.
The Struggling Individual : People who struggle with alcoholism and who frequently seek shelter in the subway system while heavily drunked, with severely reduced awareness.
User Behaviour
Automatic Walking Pattern : People who are drunk have a tendency to walk forward without stopping to consider their surroundings.
Automatic Walking Pattern : People who are drunk have a tendency to walk forward without stopping to consider their surroundings.
Bad Judgment and Coordination : Drinking alcohol reduces coordination, balance, and reaction speed, which raises the chance of accidents.
Bad Judgment and Coordination : Drinking alcohol reduces coordination, balance, and reaction speed, which raises the chance of accidents.
Reduced Awareness : People who are drunk could be less aware of their environment and potential dangers.
Reduced Awareness : People who are drunk could be less aware of their environment and potential dangers.
Solutions
Changes should be easily implementable and cost-effective.
The design should consider the flow of pedestrian traffic and avoid creating new hazards.
The solutions should to be User friendly and refrain from making drunk people feel unimportant.
Changes should be easily implementable and cost-effective.
The design should Consider pedestrian traffic flow under consideration and avoid from creating additional risks.
Solutions should be non-intrusive and avoid to feel intoxicated individuals as unimportant.
A multi-pronged approach was adopted to Deal with the problem.
A multi-pronged approach was adopted to Deal with the problem.
1. Disrupting the Straight Path :
Curved Benches : Replacing straight benches with curved ones to naturally redirect individuals away from the platform edge upon standing.
Curved Benches : Replacing straight benches with curved ones to naturally redirect individuals away from the platform edge upon standing.
Safety Barriers : Exploring the feasibility of installing platform screen doors for added protection.
Safety Barriers : Exploring the feasibility of installing platform screen doors for added protection.
Interactive Floor Tiles : The surface of the tactile is filled with rounded bumps or long slender directional bumps. These surface are 5 to 6 mm (+ or - 0.5 mm) which can be felt with the sensation. Installing This tiles near the edge to create a disruption and alert individuals to their proximity to danger.
Interactive Floor Tiles : The surface of the tactile is filled with rounded bumps or long slender directional bumps. These surface are 5 to 6 mm (+ or - 0.5 mm) which can be felt with the sensation. Installing This tiles near the edge to create a disruption and alert individuals to their proximity to danger.
2. Visual Cues and Lighting :
Brightly Coloured Strip : Install a brightly coloured (e.g., red or yellow) strip along the platform edge to create a clear visual boundary.
Brightly Coloured Strip : Install a brightly coloured (e.g., red or yellow) strip along the platform edge to create a clear visual boundary.
Improved Lighting : Enhancing platform lighting to improve visibility and awareness, especially during night-time hours.
Improved Lighting : Enhancing platform lighting to improve visibility and awareness, especially during night-time hours.
Projected Lines or Images : Guide people towards secure spots and away from the edge by displaying lines or pictures onto the platform floor.
Projected Lines or Images : Guide people towards secure spots and away from the edge by displaying lines or pictures onto the platform floor.
3. Sensory Cues and Alerts :
Motion-Activated Alarms : Sensors will be installed to trigger alerts with flashing lights and sounds when someone approaches the edge too quickly When Train is not at Track.
Motion-Activated Alarms : Sensors will be installed to trigger alerts with flashing lights and sounds when someone approaches the edge too quickly When Train is not at Track.
Textured Ground Surface : Creating a tactile difference near the edge using different materials or patterns to alert individuals to their position.
Textured Ground Surface : Creating a tactile difference near the edge using different materials or patterns to alert individuals to their position.
Testing Phase
Testing Phase
Initially executing the selected solution at a single station in order to determine its effectiveness and gather opinions from users.
Initially executing the selected solution at a single station in order to determine its effectiveness and gather opinions from users.
Monitoring the number of track falls and near-miss incidents before and after the design implementation.
Monitoring the number of track falls and near-miss incidents before and after the design implementation.
Conduct surveys or interviews with both intoxicated and sober commuters to understand their perceptions of the design changes.
Conduct surveys or interviews with both intoxicated and sober commuters to understand their perceptions of the design changes.
CREATED BY NITESH BHAISARE
